Privacy Policy

Last updated on July 11, 2025

Outdoor Brands, LLC and its subsidiaries (collectively, “Outdoor Brands", “we" or “us") respect your privacy. This Privacy Notice explains how we collect, use, and share information about you when you use or access our website, our branded pages on social media services, or any of the other sites, services, features, content, applications and products we offer in the United States and Canada. It also describes your privacy rights and choices.

If you are outside of the United States and Canada, a location-specific privacy may apply to you instead, so please check the applicable country- specific website. By using our website, you acknowledge and agree that any information you provide to us is being provided to us in the United States and will be hosted on United States servers.

We are constantly trying to improve, and we may revise this Privacy Notice from time to time in connection with any such improvements, to reflect changes in the law, our practices or for other reasons and update the date of this Privacy Notice. If you use the website after any changes to the Privacy Notice have been posted, that means you agree to all of the changes.

COLLECTION OF INFORMATION

The information, including personal information, that we collect from or about you may include:

INFORMATION PROVIDED BY YOU

We collect information that you provide voluntarily, for example when placing an online order through our website, registering a product, contacting us with a question or comment, and participating in marketing activities (e.g., surveys, promotions, events or signing up to receive emails about our company and products). Examples of information we collect about you may include your name, address, phone number, email address, characteristics such as your age and gender, and if you are purchasing products, payment method information such as a credit card number and expiration date.

INFORMATION COLLECTED AUTOMATICALLY

Like many companies, when you visit us online, we may collect certain information automatically from your device. Some of this information may be collected through the use of various technologies, including cookies. In addition to cookies, we may use other technologies such as web beacons or pixel tags, which can be embedded in websites, videos, or emails. Examples of information collected by these various technologies may include IP address, browser type and version, operating system and platform, device type, unique device or user identification number, and geographic location. We may also collect information about how you have interacted with our website, including the pages accessed, links clicked, products and/or content you searched for, date, time and length of visits, and page interactions.

INFORMATION FROM CONNECTED PRODUCTS

Connected products that we manufacture may collect information about your use of the products. Examples of information collected may include when they are used and for how long and any application errors. INFORMATION PROVIDED BY THIRD PARTY

You may choose to provide information to a third party through with you access or interact with our website. Third parties may include service providers, social networks connected to our website, and advertising partners. Examples of information collected may include identifiers including your user ID and user name associated with that third party, as well as any information you make public using that third party. We may also collect information you have authorized the third party to share with us (such as your user ID, billing information, public profile information, email address, birthday, pages you have “liked" and other account and profile data).

USE OF INFORMATION

We use the information we collect from or about you to provide and improve the services, products, and experiences you receive from us, such as:

creating and maintaining accounts;

processing, fulfilling, and following up on orders;

contacting and communicating with you, including for promotions, updates, and notifications;

administering surveys, sweepstakes, contests, and other promotional activities or events;

registering products;

customizing the advertising you view and evaluating how well the advertising performs;

customizing recommendations;

operating and optimizing our business and products, such as by conducting analytics and research;

compiling aggregate data for internal and external business purposes;

detecting security incidents, preventing potentially fraudulent, illegal or harmful activities and otherwise enforcing our Terms of Use and other policies;

permitting the functionality of posting product reviews and questions and answers about products;

protecting your and our rights and complying with legal obligations;

other uses in accordance with our Terms of Use; and

any other purpose that is disclosed to you at the time we collect the information or that is related to a request made by you.

SHARING INFORMATION

We may share information collected from or about you with others, including service providers, advertisers, and other companies that are not affiliated with us, for the purposes described below.

SERVICE PROVIDERS

Outdoor Brands may share information collected from or about you with companies that provide services to us, including shipping and logistics companies, name and address verification providers, ad networks, security and fraud prevention providers, hosting and other technology and communications providers, analytics providers, market research providers, marketing service providers, email distribution companies, customer relationship management service providers and staff augmentation and contract personnel. The categories of information that we share with service providers will vary depending on the types of services they provide. For example, we share payment information with our third party payment processor to assist us in our billing efforts, email addresses with our marketing service providers to assist with our email campaigns, and IP address, hashed emails, and advertising identifiers with service providers to assist in our advertising and marketing efforts.

PARENT CORPORATION AND AFFILIATE COMPANIES

Outdoor Brands is a subsidiary entity. We may share your information with our parent company or affiliate business units to facilitate business requirements. The categories of information that we share with service providers will vary depending on the requirement being satisfied. For example, we share order and customer information as needed for data processing and storage, making decisions about business strategy, auditing and IT purposes.

BUSINESS TRANSFERS

Outdoor Brands reserves the right to transfer all of your information if we sell all or part of our business, make a transfer of assets, or otherwise might be involved in a change of control transaction, or in the event of bankruptcy, we may transfer information from or about you to one or more third parties as part of the transaction, including the due diligence process.

THIRD PARTIES WHEN REQUIRED BY LAW OR WHEN NECESSARY TO PROTECT YOUR OR OUR RIGHTS

In some instances, Outdoor Brands, we may disclose information from or about you without providing you a choice. For example, we may disclose your information in the following ways: to protect our legal rights, including those of our affiliates or partners; to protect the safety and security of our customers and consumers or third parties; to enforce our Terms of Use; to protect against fraud; and to comply with or respond to the law or legal process or a request for cooperation by a government entity, whether or not legally required.

PARTIES WITH YOUR CONSENT OR WHEN YOU OTHERWISE CHOOSE TO SHARE

We may also share information from or about you with any party when we have your consent or when you otherwise choose to share such information.

THIRD PARTY LINKS

We provide links to other websites which are not operated and controlled by us. We have no control over and are not responsible for the content of those sites or how the third parties responsible for them collect and use your personal data. We do not endorse or make any representations about third party websites.

Third party websites usually have their own privacy policies explaining how they use and share your personal data. You should carefully review those privacy policies before you use these websites to make sure that you are happy with how your personal data is being collected and shared.

SECURITY The security of your information is important to us. We use a variety of physical, technical, and administrative measures to safeguard information in our possession against loss, theft and unauthorized use, disclosure, and modification. For example, we take steps to limit access to sensitive information from or about you to those Outdoor Brands employees, agents, and contractors who have a legitimate business reason to access such information.

Unfortunately, no measures can be guaranteed to provide 100% security, and there is always a possibility that a breach may occur.

CHILDREN

Outdoor Brands does not sell products for purchase by children. We do not knowingly collect personal information from children under the age of 13 without the consent of the child’s parent or guardian.

QUESTIONS, COMMENTS AND FEEDBACK

If you have any questions, comments or feedback about this Privacy Notice, please do not hesitate to contact us at:

Privacy Team
P.O. Box 140
Columbus, GA 31902

DISCLOSURES FOR CALIFORNIA RESIDENTS

If you are a California resident, please click here for further disclosures.

MESSAGING PRIVATE POLICY

This Messaging Program Privacy Policy explains how Outdoor Brands, LLC collects and uses information about you in relation to its text message marketing program (the “Messaging Service”). We use Attentive to provide the Messaging Service to you. For the purposes of the Messaging Service, Attentive acts as our service provider and data processor of your information.

COLLECTION OF INFORMATION

We collect various information on our behalf from and about you, including information you directly provide when you use the Messaging Service. For example, we collect the phone number and email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.

We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).

If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.

USE OF INFORMATION

We use your information to deliver, analyze, maintain and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.

SHARING OF INFORMATION

We may share, transfer, or disclose your information, if you consent to us doing so, as well as in the following circumstances:

Service Providers. We may share your information with third parties to help us provide the Messaging Service to you.

Legal Requirement and Protection of Attentive and Others. We may disclose your information as we believe such disclosure is necessary or appropriate to: (i) comply with applicable law and legal processes;

(ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce a contract with us; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain.

From time to time, we may share aggregate or de-identified information about use of the Messaging Service and such aggregated or de-identified information may be shared with any third party, including advertisers, promotional partners, and sponsors.

PROTECTION OF INFORMATION

We take a variety of physical, technical, administrative, and organizational security measures based on the sensitivity of the information we collect to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access.

Unfortunately, no online activity can be guaranteed to be 100% secure.

While we strive to protect your information against unauthorized use or disclosure, we cannot ensure or warrant the security of any information you provide. We do not accept liability for unintentional disclosure.

RETENTION OF INFORMATION

We retain your information for as long as you participate in the Messaging Service or as needed to comply with applicable legal obligations. We will also retain and use your information as necessary to resolve disputes, protect us and our customers, and enforce our agreements.

CHOICES AND CONTROLS

Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional opt-out information, please review our Messaging Terms.

CUSTOMER CARE

If you are experiencing any problems with the Messaging Service, please visit https://support.attentivemobile.com/help/ and submit the form with details about your problem or your request for support, or email support@attentivemobile.com.

MAIN PRIVACY NOTICE

By signing up to receive text messages from us, you also agree to our main Privacy Notice.